Social media has grown rapidly in the last 7-10 years. Now, all social media platforms like Facebook, Instagram, YouTube, and recently launched app Tik-Tok have a user base in billions. You can take advantage of social media marketing. These people are also consumers who are the potential to buy products all over the world. In this blog, we are going to tell you 10 reasons for how social media marketing can grow your business.
1. Social media generates brand awareness—
If your business is not social media you are just missing out a very important opportunity. Every business owner wants to make his business a brand but does nothing about it.
Nowadays social media is the thing you need to do that. Social media helps you to generate brand awareness, it tells millions of people about your business. Everything works when knowing the right manner to do it.
2. Social media is popular
Everybody knows how popular social media platforms are if you just look and the app installations of apps like Facebook, Instagram, YouTube, etc. they crossed a billion downloads and have millions and millions of active monthly users.
According to the Pew Research Center, 69 percent of American adults use social networks, which means that social media will touch nearly every customer that walks through your door.
3. Social media is cost-effective
As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by social networks to promote your content and special offers.
Most social media marketing is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.
4. Social media reaches all ages and demographics
Pew research center study found that 69 percent of US adults are using social networks. Which is a big percentage and this is found in America just think about how many people use social media all around the world.
The majority of that percentage is aged 18-29, including 34% of Americans 65 and older. So, you do not need to take any stress about the age of your target audience all your potential targeted audience with all age groups are available on social media.
5. encourages two-way communication
Social media allows you to know better about your audience. You can know about their interests, likings, and you can also collect valuable feedback.
Ask your customers to share their thoughts, questions, and ideas to get to know them better. With social media, you can respond to your audience very quickly. You don’t have to take any stress about phone calls and emails.
6. Social media users are active
One thing you have to know about social media users is that when they say they are on social media, they are really on social media.
According to an Information Mobile Intelligence report, Social media users in the US check their accounts 17 times a day. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.
7. Lets you share A LOT about your business
Social media sites are becoming the go-to place for consumers who want to learn more about a business. As social media sites are very big platforms with millions of users you can just share about your business.
Let them know that your business does exist and what your business is all about. The more people get to know about your business, the chances of sales will also increase. Use the marketing strategy to aware people of your business.
8. Social media is perfect for customer service
Providing a good customer service is the first choice of every man proving services or products to consumers.
Well, this can be solved by using social media. As you got active customers and a very friendly way to connect to your customers, you can provide possible solutions in no time.
This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed.
Businesses that engage with customer service requests via social media earn 20-40 percent more revenue per customer, according to Bain and Company.
TECHNOFLAVOUR as a digital marketing company thinks that this is the golden opportunity to grow and become a brand. There are tons of people waiting for their perfect products which you can provide! Social media marketing will help you to get to the next level of marketing. You can contact us anytime for digital marketing services.