All you want is to rank your blog post in the top 10 list of Google search results, right? Everybody who does blogging wants this to happen, but most of the new bloggers make this mistake of not doing proper optimization of the blog post.
Even many new bloggers don’t do anything when it comes to SEO. Today you will get to know How to Optimize blog post for SEO.
There is a list of things should be done properly in order to rank your blog on top of the results.
1. Do proper research.
Do a complete research on what you are going to write for the audience. Proper knowledge of your topic is necessary. This is going to be a blog SEO checklist so go through all the points here.
So how to do proper research? Well, there are a number of tools available from which you can find the most important keywords for your blog article, how much search volume is there on a particular keyword, what’s the competition on a particular keyword, etc.
Most of these tools are paid. You can use Ahrefs my personal favorite or there are many other options available like Keywordgeg, Ubersuggest, Google’s keyword planner, SEM rush pro, etc. For the best results, you have to pay some bucks.
Check if your keyword is relevant or not, is it a good keyword which has a good amount of traffic and low competition. If not, search for some related keywords. You can also find some more article ideas and content ideas to write on.
2. Use keywords throughout your post.
Use relatable and relevant keywords to your title. Distribute these keywords throughout your blog post. Distributing keywords id also an important step to work on if you are looking for how to optimize blog post for SEO.
Try to use those keywords in these places listed below-
- Headings and subheadings;
- Introductory sentence;
- Concluding paragraph;
- Anchor text (text you hyperlink to other related pages on your site);
- Title tags and meta descriptions.
Don’t just go on how to optimize blog post for SEO, Keep one thing in mind that, you do not need to over-optimize your blog by putting/using excessive keywords in the article. Doing this may result in difficulty in reading and understanding the article for the readers and Google could penalize your blog as well.
3. Optimize your images.
Using images in the blog is also a ranking factor. By using content-related images boost up your rankings. Without images, your blog will not look interesting to the readers. Images can add up detailed information about what you are writing.
Using infographic images is the best option you should go for as it describes in detail about the topic or subtopic. It makes easy for the readers to understand better.
Just using images by downloading from the internet and pasting in the blog is another fault. Always make sure, the images you are using are copyright claim free. Use sites such as freepik.com, pexels.com, pixabay.com, pixhere.com, etc.
Never forget to optimize each and every image you use in the article. Google pushes those blogs who are using optimized images instead of raw images.
4. Article length.
Nowadays, there is so much competition in anything you do. The blogging industry is also competitive and it becomes really hard to rank a blog particularly based on a competitive niche like health and fitness, tech, or fashion, etc.
Many successful bloggers are successful because of their hard work. They write really long blog articles with in-depth knowledge. This also helps their blog to rank good on google’s search results.
Try to write at least 2000 to 2500 words article for your blog. Cover everything related to the topic, provide in-depth knowledge for the readers so that they will return back to your blog only.
Never copy and paste someone else’s content on your blog. Many bloggers ask how to write SEO friendly article, so this is a good way to write the same.
5. Write the article in a proper structure.
There’s a proper way a proper structure to write any blog article. If you write your blog in this particular manner Google will keep your blog in the priority list to rank earlier compared to others which are not is a proper structure.
Write your blog in this manner listed below-
- Featured image;
- Table of contents;
- Headings (H1, H2, H3, H4);
- Write short paragraphs;
Write your blog post in this way and you see results coming in.
6. Link building.
Link building is one of the most important things you should take care of while writing a blog.
Link building means building links from other websites that point to your blog post/website. This process is also called backlinking.
You also have to make some inbound links and outbound links as well. Inbound links mean links you are giving in your article which refers to any other blog post or page on your website. Outbound links mean links you are giving in your article which refers to any other blog post or page of any other external website this is also called external linking.
Link building not only helps your blog to rank high but also helps to build authority to your website. A high authority website’s blogs rank easily as compare to other websites that have low authority.
8. Make your blog easy for the readers.
Make sure the article you are writing is easy to read and understand to everyone who visits your blog. When Google’s crawlers crawl your website and blog they check if the readability is good or not. This impacts the rank which you would be getting on the search results.
In whatever language you are writing your blog article, make sure you don’t use difficult words in it. As many visitors to your blog post may find it difficult to read and understand properly and ultimately they will leave your site. This directly impacts the Bounce rate of your website/webpage.
Try to write in shorter paragraphs like 3-4 lines per paragraph. Make shorter sentences as well. Use easy vocabulary words in the article for the convenience of readers.
You should also use some pictures as I mentioned above as it will make your blog post attractive and informative at the same time. So how to Optimize blog post for SEO, I think you are getting al these things right now.
9. Promote and share your blog article on social media.
Now you have completed your article while following all the methods mentioned above, now how to get the initial traffic? The answer is from Social Media platforms like Facebook, Instagram, Quora, etc.
This is one of the most effective ways to bring initial traffic to your blog as it will also build authority to your website and makes it easy for Google to trust your website.
Share your content in relevant groups related to your niche share with your friends and family. Be consistent on Social Media also so that you will gain attention on those platforms as well. Once you will have a large audience in your social media, it will become easy to transfer traffic to your blog post.
SEO plugins for bloggers-
- Yoast SEO
- Rank Math
- The SEO Framework
- SEO Press
- Broken Link Checker
- All in One Schema Rich Snippet
- Word Lift
These are some most used and best SEO plugins you can use to uplift the SEO score of your blog post.
I wish all these points have solved the query of “How to optimize blog content”. Consistently work on these things for the best results.
If you are looking for how to Optimize blog post for SEO organically at the top of the search results, you need to do the best SEO. The more focused you are towards this matter the better results you will get.
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