5 Questions to Ask When Creating a Content Strategy
Who's Your Audience?
Identifying your
target audience
means understanding your readers, catering to different user types, and delivering tailored content.
Problem-Solving Content
Addressing audience needs involves solving problems through
content, educating
your audience, and building credibility.
What Sets You Apart?
Highlighting your uniqueness means
differentiating from competitors
, proving your value, and infusing your unique message into your content.
Choose Content Formats
When selecting the right formats,
meet audience preferences
, create a budget, and align with available resources.
Select Publishing Channel
Where will your content go? Meet
your audience
where they are, choose relevant channels.