Flagship Career Track
Full-Stack Performance Marketing & Media Buying Masterclass
Learn how top growth teams scale Meta, Google, and YouTube ads with data-backed creative testing and multi-touch attribution.
Duration: 12 Weeks
Mode: Live Cohort + Practical Ad Budgets
Level: Comprehensive Masterclass
Tools & Platforms Covered
Meta Ads Manager
Google Ads
Google Analytics 4
Figma
Triple Whale
Postman
Prerequisites:
Open to beginners and professionals
Course Overview & Learning Experience
This masterclass is not theoretical. You will manage live ad budgets, build high-converting landing pages, analyze real ROAS data, and master the exact systems top agencies use to scale D2C and B2B brands to millions in monthly revenue.
Week-by-Week Curriculum
- Understanding CAC, LTV, AOV, and Contribution Margin
- Setting up Business Managers & First-Party Pixels
- Pixel & Server-Side CAPI Architecture
- Broad Targeting & Advantage+ Shopping Campaigns
- The 20-Creative Weekly Sprint Framework
- Hook Rate, Hold Rate & Outbound CTR Analytics
- Search Intent Mining & Negative Match Sculpting
- PMax Asset Group Optimization
- YouTube Video Action Campaigns
- Building High-Converting Offer Pages
- Heatmapping & User Flow Diagnostics
- Checkout Optimization
- Triple Whale, GA4 & Multi-Touch Attribution
- Client Pitching & Agency Scaling Framework
- Final Capstone Budget Allocation
Capstone Practical Projects
Scale a Live D2C Brand Ad Account from $1k to $10k/mo
Direct portfolio piece verified by senior evaluators
Build a 30-Variation Creative Testing Matrix
Direct portfolio piece verified by senior evaluators
Create an Enterprise Client Growth Strategy Deck
Direct portfolio piece verified by senior evaluators
What You Will Master
Manage profitable Meta & Google ad campaigns with 5x+ ROAS
Build data-driven creative testing systems
Accurately track attribution in a cookieless world
Land high-paying agency roles or scale your own brand
Apply for Full-Stack Performance Marketing & Media Buying Masterclass
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Download the comprehensive 2026 course catalog and curriculum breakdown.